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Description

In 1969, Madam Ong, inspired by the optimism of newly independent Singapore, founded her first bak kwa stall. She poured her heart and soul into creating a winning formula for her barbecued meat, and her hard work paid off. The irresistible aroma of her delicious creations attracted people from all walks of life, and her brand was aptly named "Fragrance" in Chinese, to reflect the natural aroma of her barbecued meat.Today, Fragrance continues to champion the indomitable spirit of post-independent Singapore. Madam Ong's descendants, the Tan family, have inherited her passion for barbecued selections and traditional Singaporean snacks. Fragrance has become one of the region's fastest-growing chains and leaders in barbecued meats, thanks to the pride every Singaporean takes in our gastronomic traditions.At Fragrance, we invite you to share in our passion and enthusiasm for Madam Ong's timeless classics and our traditional favorites. Come join us and experience the authentic taste of Singapore!

Working hours
Daily: 10am - 10pm

Contact Information

Address
#03-14, NEX, 23 Serangoon Central, Singapore 556083,
Phone

Facinities

Features
Air Conditioning
Free Wifi
Validated Parking Floor
Coverings
Toilet
Valet Parking Highchairs
Available Wheelchair Accessible
Accepts American Express
Accepts Mastercard
Accepts Credit Cards

Location

#03-14, NEX, 23 Serangoon Central, Singapore 556083,

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